Finding funding used to be limited to family, banks or investors, which made it hard for businesses to take off. But through utilising fintech as a source of digital banking and security, crowdfunding has become an alternative option raising capital. By pooling funding from a variety of sources, businesses can create a symbiotic relationship by offering willing investors perks through equity or reward, and businesses get the money they need to grow. Social media has allowed the growth of this new kind of funding as people can find projects they would be interested in. Crowdfunding has enabled companies like Oculus VR, Allbirds shoes and even the Veronica Mars movie, to launch.